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Tea Study: Bigelow Tea Learns That Last Year’s Tea Market Review Shows Industry Growth

Wednesday, April 20th, 2016

bigelow tea variety

For 70-plus years the Bigelow Tea family has kept their eye on all tea-related news and today is no different!  2015 was a wonderful year for the U.S. tea industry as seen below where we share the findings from a ‘State of the U.S. Tea Industry 2015 Market Review  by the U.S. Tea Association:

  • More people are drinking tea! This growth extends to all ages – from Millennials to Baby Boomers – who are filling up their tea cups.
  • Specialty teas are growing in popularity with an 8-10 percent rise in sales last year. And who’s especially savoring these flavors? Millennials! They seek teas with unique flavors as well as blends that ethnically or culturally reflect their family’s origin. Our new line steep by Bigelow in addition to 130 Bigelow tea flavors would definitely appeal to these tea drinkers.  Check out Instagrammer jlep76’s selections.
  • In the global market, the United States is now the third largest tea importer, behind Russia and Pakistan. Plus we’re the only Western country to grow in both importing and consuming our favorite drink!

Happy tea drinking!

Travel, Profit and 100 Billion Cups of Tea…A Historical Look at Tea!

Wednesday, March 15th, 2017

bigelow tea cup

As you most likely know, Bigelow Tea has been a family tea blender since 1945 where creating tea flavors continues to be our passionate pursuit. Perhaps that’s why we love exploring the role tea has played in various cultures throughout history. We recently discovered this fascinating map that was published in 1934 by Fortune Magazine and written about on Atlas Obscura, a website that guides readers to wondrous and curious places in the world. The map shows the size of countries based on how much tea was consumed in the area.

bigelow tea map

It displays China as about equal to the British Isles, but in reality the article details that the population of China was at the time, nine times bigger than that of the U.K., and the country’s inhabitants drank nearly twice as much tea as the Brits did!

The map also demonstrates that each person in Britain consumed around 6 cups of tea a day, adding up to 485,000 pounds of tea per year. That breaks down to one hundred billion cups of tea, total – clearly, the British do love their tea!

Also interesting is the discussion of how the British made quite the profit from their tea habit, with earnings from the tea trade leading Britain into colonizing one third of the world! The map text even quotes, “Where Britain goes, tea goes with them.” The article goes on to explain that Britain grows and sells four-fifths of the world’s tea, though part of this large tea industry took place in India, where the British grew and sold Indian tea.

Finally, if you notice the red lines drawn on the map, you’ll see the many routes of where tea traveled during the time period. The information shows the U.S. consumed 95,000 pounds of tea annually.

One last historical nugget: the map was created not long after the 1929 Wall Street crash, as the article points out. This crash caused tea prices to drop, and in 1933 tea companies in India, Sri Lanka (then Ceylon) and Indonesia (then the Dutch East Indies) came to an agreement to lower output, leading to a slow price increase that was more profitable for all growers and sellers.

Tell us: do you have interesting tea historical tea facts to share?  Please do and tag with #TeaProudly so we can learn too!

5 Reasons To #TeaProudly With Us

Wednesday, February 22nd, 2017

bigelow tea proudly
Sooo… this whole #TeaProudly thing… you’ve seen it on social media, maybe you’ve even used the hashtag. If not, let’s have a recap. First and foremost, #TeaProudly is a welcoming place that keeps all tea lovers informed about what’s brewing and gives rise to expression, both yours and ours together.

Where did it all begin, you may wonder? Well, you know how much we love tea at Bigelow. As a proud third generation family run business, our founder Ruth Campbell Bigelow created our flagship “Constant Comment” tea in 1945 and from that moment on—one tea bag at a time—we have reinvented tea in America by providing tea drinkers with a selection of more than 130 flavors of black, green, oolong, and herbal teas using premium ingredients and foil pouches for each tea bag, so you can sip and savor the highest quality, most delicious cup of tea (listen to president and CEO Cindi Bigelow explain #TeaProudly and what it means to the family and the company!).

But let’s get real, drinking tea is so much more, right?

  1. Tea is second only to water as the most widely consumed beverage in the world and we especially love that 82% of Americans drink tea—that’s more than 158 million people who count tea as a top beverage choice.
  2. Tea is now considered trendy, with 42 percent of Americans under age 30 preferring to drink tea and 27 percent drink tea exclusively. Historically, while tea holds a special place in many cultures near and far, today we consider tea drinking a proud American tradition!
  3. Tea is warm and cozy. It soothes the soul, one cup at a time.
  4. Tea connects people, invites conversation and makes memories.
  5. #TeaProudly is a celebration for those who take pride in even the little things. And for those who find joy in the simplicity of the day-to-day—like these awesome #TeaProudly mugs.

bigelow tea prouly mugs

Just think, millions of us share the love of tea in common. This, we believe, is something to talk about… something to share. As an industry leader, we are taking the very tea movement
we inspired in America to the next level. We are building a Tea Proudly community and we’re welcoming tea lovers across the country to chime in.

Tell us why you #TeaProudly, why you make tea your beverage of choice, when you drink it, who you share your tea moments with, and what special memories have been made over a warm, beautiful cup of tea. And we showed you one of our favorite #TeaProudly mugs—what’s yours?

Join us at www.teaproudly.com and tag your special moments (and mugs!) using #TeaProudly and let’s share a cup or two together!  And while celebrating our tea drinking together, why not win tea prizes by entering here!!  Good luck!

All You Need Is Tea. And Chocolate. Or Just Chocolate Tea.

Friday, February 10th, 2017

bigelow tea chocolate chai mugIf you love tea, like we all do, and chocolate (yes please!) then why not combine the two? And for February, chocolate-flavored teas are just too perfect, so for all you tea lovers out there, Bigelow Tea is here to help. Appealing to the chocolate lovers of the world (you know who you are), we have created three super awesome chocolate tea wonders: Chocolate ChaiPeppermint Bark herbal tea and Benefits Chocolate and Almond herbal tea.  That just-sweet-enough combination of tea and chocolate (yes, there’s actually cocoa powder in the tea bag!) makes for a super delicious mug of tea. The aroma is mmmm-mesmerizing and—huzzah!—you can indulge without the guilt, because tea has 0 calories (maybe a few if you add in some milk or a sweetener), which is a lot lower than your average box of Valentine’s Day chocolates.

So, let’s talk about chocolate. The terminology can be a tad confusing, but most experts these days tend to use the term “cacao” to refer to the plant or its beans before processing, while the term “chocolate” refers to anything made from the beans. As for the history? Well, let’s rewind all the way back to 1900 BC to the Mayan civilization. The ancient Maya are believed to be the first people to regularly grow cacao trees and drink chocolate. According to historians, the Aztecs got their hands on it later, but they had to trade for cacao because they couldn’t grow the trees. That said, the word “chocolate” comes from the Aztec word “xocoatl,” which refers to the spicy drink the Aztecs made from cacao beans. At that time, cacao seeds were actually a form of currency. Who knew?!

bigelow tea chocolate

Fast-forward several thousand years to the 17th century, when chocolate was the “it” drink throughout Europe, believed to have nutritious, medicinal and even aphrodisiac properties (it’s rumored that Casanova was especially fond of the stuff). During the Revolutionary War, some soldiers were paid in chocolate, due to the Continental Congress’ financial difficulties. Today, chocolate is a multi-billion-dollar industry in the United States, and the average American eats at least half a pound of the stuff per month!

Bigelow Tea honors the history of this fabulous confection with our handcrafted flavors highlighting chocolate. So, when you need a sweet treat (speaking of treats, check out our recipe for Jasmine Green Tea Truffles, total yum!), brew a cup and #TeaProudly. You’ll be enjoying a rich beverage with a rich history, and hey, everything is better with chocolate. Let us know how you get your choco-fix!

#TeaProudly With Bigelow Tea

Wednesday, November 16th, 2016

bigelow-tea-tea-proudly-mugs

We totally get why tea is second only to water as the most widely consumed beverage in the world and we especially love that 82% of Americans drink tea—that’s more than 158 million people who count tea as a top beverage choice. And tea is now considered trendy where 42 percent of Americans under age 30 prefer to drink tea where 27 percent drink tea exclusively. Just think, millions of us around the U.S., all ages, men and women, share the love of tea in common. Historically, while tea holds a special place in many cultures near and far, today we consider tea drinking a proud American tradition!

And you know how much we love tea at Bigelow. As a proud third generation family run business, our founder Ruth Campbell Bigelow created our flagship “Constant Comment” tea in 1945 and from that moment on, one tea bag at a time, we have reinvented tea in America by providing tea drinkers with a selection of more than 130 flavors of black, green, oolong, and herbal teas using premium ingredientsand foil pouches for each tea bag so you can sip and savor the highest quality, most delicious cup of tea.

But let’s get real, drinking tea is so much more, right? It’s warm and cozy; it soothes souls, connects people, invites conversation and makes memories. This, we believe, is something to talk about…something to share. As an industry leader, we are taking the very tea movement we inspired in America to the next level. We are building a Tea Proudly community.  #TeaProudly is a welcoming place that keeps all tea lovers informed about what’s brewing and gives rise to expression, both yours and ours together. We, and tea lovers across the country,  want to hear from you about why you #TeaProudly, why you make tea your beverage of choice, when you drink it, who you share your tea moments with, and what special memories have been made over a warm, beautiful cup of tea.

Join us at www.teaproudly.com and tag your special moments using #TeaProudly and let’s share a cup or two together!

Who Doesn’t Love A Celeb Filled Tea Party? BAFTA LA Does It Right!

Monday, November 7th, 2016

Celebs came out in full force a few months ago to enjoy a traditional afternoon tea held by BAFTA Los Angeles (The British Academy of Film and Television Arts) the day before the Emmys. The annual event took place at the Boxwood cafe inside of the London Hotel in West Hollywood, and gave Brits and non-Brits alike a chance to relax before the big awards night – plus munch on teatime goodies! BAFTA Los Angeles is an organization that promotes British talent and bridges the relationship between Hollywood and the U.K. film industry, and the event included plenty of stars from the other side of the pond. Celebs such as Emilia Clarke and Maisie Williams from Game of Thrones, and Laura Carmichael and Julian Fellowes (star and creator of Downton Abbey respectively) enjoyed a spread that included the ever classic scones with strawberry preserves and clotted cream, as well as a variety of tea sandwiches such as roast beef with horseradish sauce, cucumber, and egg salad and watercress. Of course, there was plenty of tea sipping, with English Breakfast, Earl Gray, and Peppermint being some of the varieties on pour. For celebs looking for a little bit more of a kick, a variety of cocktails also shared the menu. And what does a star wear to a tea party? A tea length dress of course! Clarke and Carmichael showed off their English rose radiance by wearing delicate tea length dresses that were right in tune with the theme.

If you’re looking to replicate the BAFTA experience at your own home, unfortunately we can’t promise that the cast of Game of Thrones will show up. Luckily, there are plenty of delicious recipes and flavorful teas to create a memorable event for your own friends and family!

Bigelow Tea Wants to Know Why Do You Drink Tea

Tuesday, August 16th, 2016

bigelow tea chamomile

As we’ve reported earlier, people are drinking more tea than ever before.  And we are thankful that so many are making Bigelow Tea a part of their daily routine! Bigelow Tea drinkers like Lauren Stallard Kramer grew up drinking “Constant Comment”®, one of America’s most loved specialty teas. She says, “My mother always had it in the cupboard and so do I.” And Patsy Shuman, who explains that she “was introduced to “Constant Comment”® 20 years ago and has loved it ever since.”  Others like Cecil Young Jr, switched from coffee to Bigelow Tea because, as he says, “I heard of the health effects of green tea.” Still others, like Christie Hoffman White, tell us, “Every day calls for a cup of tea!” She particularly enjoys Bigelow Tea’s Raspberry Royale.  And Bigelow Tea drinker Kathie Fetterly says she’s a tea lover, whether she drinks it “hot or cold.”  And then there are fans like Erin Schrepfer who simply say, “Bigelow is my go to!

So now it’s your turn to share your reason for drinking tea. We invite you to brew up a cup of your favorite hot or iced  tea and take a few minutes to answer the survey below because we’d love to know your own reasons for drinking Bigelow Tea!


Learn Why Bigelow Uses Tea From Sri Lanka

Wednesday, June 22nd, 2016

 

bigelow tea sri lankaHigh in the mountains of Sri Lanka grow acres of gorgeous tea plants renowned for yielding a light, bright brew prized as “the champagne of teas.” Bigelow Tea founder Ruth Campbell Bigelow fell in love with tea from the region and initiated a partnership that has endured for 67 years! Third-generation President and CEO Cindi Bigelow was thrilled to visit this tiny island country in South Asia to meet the folks who expertly hand-pick tea leaves used in Bigelow’s black teas.

For a rare peek inside the tea gardens of Sri Lanka, check out Cindi’s Sri Lanka journal and videos. And here are a few more interesting facts highlighting why Bigelow Tea embraces Sri Lankan tea producers as part of its extended global family:

  • The British planted the first camellia sinensis (tea) plant in Sri Lanka in the 1800s following a blight that had wiped out the coffee crop, sparking new traditions built around tea farming.
  • Today, tea cultivation is a $1.5 billion industry in Sri Lanka employing more than 1 million people who produce the world’s most expensive tea.
  • Before 1972, while under British colonization, the island was known as “Ceylon.” Hence tea from Sri Lanka is still called Ceylon tea.
  • Every tea estate in Sri Lanka with which Bigelow Tea does business is part of the Ethical Tea Partnership, which promotes fair treatment of workers and sustainable farming practices.
  • With high elevations that can exceed 6,000 feet, Sri Lankan tea gardens boast extremely favorable soil and weather conditions for growing delicate tea plants.
  • Each Sri Lankan estate prides itself on producing signature teas—much the same way vintners age wines for different tastes.

Enjoy the delicious results in your mug of Bigelow black tea! @Daniela441 tweeted his love for English Teatime. What’s your favorite Bigelow black tea blend?

Bigelow Tea Reports On Trends Behind Tea’s Growing Popularity

Wednesday, May 25th, 2016

bigelow tea steep mug

 

 

According to a report by the Tea Association of the U.S. (a study we recently shared that talked about the growth of the tea industry), food and beverage trends indicate that consumers are increasingly demanding healthier options. As a result, they have been choosing tea as a better-for-you alternative to other beverages.

Since 1945, Bigelow Tea, a third generation family run business, has been creating teas made with the highest quality natural ingredients, sourcing teas grown high in the mountains and herbs from the world’s finest gardens, choices that have kept us ahead of bigelow tea steep decaf green teathe trends over the years!

Additionally, the tea report indicates that while consumers want to find simple ways to incorporate healthier food and drinks into their daily lives, they also want products that offer exciting new flavors along with the convenience. Bigelow Tea has continued to meet consumers’ desires by providing them with an expanding variety of teas from the original “Constant Comment” ® tea to over 130 flavors of specialty teas including our new line of 13 organic non-gmo teas, steep by Bigelow.

Tea fits perfectly with the trends in consumer’s food and beverage preferences. It is no wonder why more people are drinking tea and why the U.S. Tea Association expects tea to grow in popularity for a long time to come.

Bigelow Tea Goes The Extra Mile With Packaging Details

Friday, March 11th, 2016

bigelow tea red raspberry herbal tea

It’s said that quality is in the details, and Bigelow Tea is a true believer! As you may have noticed, Bigelow Tea boxes brim with small touches that reflect this third-generation family-owned tea company’s passion for tea and joy in bringing it to consumers for 70 years. So it was a thrill to read a third-party review in Converter News that highlights “eight things to like about Bigelow Tea cartons.”

Each feature cited in the article is by careful design and came about as part of a refresh of the packaging in 2013, in anticipation of Bigelow Tea’s 70th anniversary in 2015. The goal was to showcase the company’s long and flavorful history with vivid colors and engaging stories, while also enhancing ease of use as well as showcasing the pride Bigelow employees feel when they bring you a great cup of tea. Of course, as noted in the company’s response to a question from @RateTea on Twitter, you’ll find no change to the delicious, high-quality tea protected in foil-wrapped pouches inside each box of Bigelow Tea!

Here are eight design elements that have made the new packaging a winner with consumers and industry insiders alike:
bigelow tea packaging

  1. The UPC barcode on the bottom of the box – Each one is in a distinctive shape to reflect the tea variety inside.
  1. Personalization – On the bottom of every box it is noted who packaged the tea, using the worker’s first name and last initial.
  1. Best enjoyed by …” – This appears instead of the standard “use by” date.
  1. Sustainable packaging statement – Included is a gold heart that mimics the gold in the company logo, as well as encouragement to “do your part” to recycle.
  1. Caff-O-Meter – Lets you know how much caffeine is in your tea. You’ll also find helpful brewing tips.bigelow tea raspberry tea
  1. Unlock the freshness – A gold key points to the nifty “tuck tab” closure.
  1. Company history printed on the top – One of nine different stories from Bigelow Tea history is featured on every box of tea.
  1. Color scheme – “As satisfying as a fresh-brewed cup o’ tea,” according to Converter News!

Enjoy these enticing visual elements as you sip and savor your next cup of Bigelow