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Bigelow Tea Listens and Reacts! — Blog comments from loyal supporters help reinstate Fruit and Almond Tea

FAIRFIELD, Conn., June 2008 – As a great case study on how to listen to your customer through your corporate blog and website, Bigelow Tea (www.bigelowtea.com) has reinstated the widely loved Fruit and Almond Tea. After numerous comments came in from the blog and website begging for reconsideration on the decision to remove Fruit and Almond Tea from shelves, the company took note and agreed to offer the tea available only for purchase on their website.

A delicious caffeine-free herbal tea with a fresh, subtle blend of flavors including cinnamon, orange peel, rose hips, hibiscus flowers and roasted chicory root, Fruit and Almond Tea has become a consummate staple in the lives of many Bigelow Tea consumers. Incidentally, the company made the difficult decision to discontinue the flavor because some of the ingredients were hard to get in small quantities.

“Many of our faithful customers were concerned,” said Cindi Bigelow, President of Bigelow Tea. “In a company like Bigelow Tea, our customers are our foundation; we thrive because of their loyalty and it’s important for them to know that they come first.”

After listening to the passionate comments of the Fruit and Almond Tea fans, Cindi Bigelow, in true customer-driven fashion, announced on the Bigelow Tea blog that Fruit and Almond tea can be purchased through the website only.

In addition to the Fruit and Almond Tea, recipes, entertainment ideas, tea varieties and related products can be found on the Bigelow Tea website.

About Bigelow Tea Company

100 % family owned Fairfield, Conn.-based Bigelow Tea pioneered the specialty tea category more than 60 years ago. Bigelow takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America’s leading specialty tea company.  The Bigelow Tea line includes more than 80 varieties of flavored, traditional, green, organic , herbal, decaffeinated teas and iced teas– including America’s number one specialty tea flavor, “Constant Comment®.”  Also enjoy the Charleston Tea Plantation located on Wadmalaw Island just south of Charleston, South Carolina which is owned and operated by Bigelow Tea and produces American Classic Tea and products.

Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).

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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com

Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com


Fruit and Almond Tea Announcement

I have exciting news we have enough ingredients to make 400 cases of Fruit & Almond tea.  The tea will be available to purchase online (www.bigelowtea.com) in approximately two weeks.  The tea will be packaged in white generic boxes but the foil will be in the standard Fruit and Almond overwrap.  I am also working on making it available (on line only) from this point forward.  More news to come on that front – but for now, we are making up 400 cases for you amazing wonderful consumers.  Thank you so much for enjoying our tea!!!

Cindi Bigelow, President

Fruit and Almond Tea Requests, We Hear you and Thank you!

I have a full court press working on this; we just need a few more days to figure this out!  It is hard to get some of  the ingredients needed in small quantities but I promise you, my team is all over this!!!!!  We have one ingredient that is causing the majority of the problems……