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Archives for posts tagged ‘packaging’

New Steep By Bigelow Organic Teas Combine 70 Years Of Inspiration And Innovation

bigelow tea_SteepIn keeping with the revolutionary spirit of founder Ruth Campbell Bigelow, Bigelow Tea is once again adding to its vast repertoire of 130+ varieties with the launch of a new line of craft teas named “steep by Bigelow.” This premium line of 13 USDA Certified organic teas creatively blends exotic ingredients in unexpected and uniquely pleasing ways. These teas are also non-GMO and gluten free!

“Our new line of hand-crafted teas was created to engage all the senses, from shelf to cup, beginning with the serenely visual appeal of the packaging to the wonderful aromas and tantalizing flavors that follow,” says Cindi Bigelow, third-generation president & CEO.  “Made with exceptional care under the careful watch of Bigelow family tea blenders, this is our ‘microbrew,’ rich-in-flavor teas that will enhance life’s everyday moments. I invite you to come with us on this journey to live a life steeped in experiences.”

The introduction of steep by Bigelow continues a cherished family tradition of innovation that began over 70 years ago when Ruth developed her iconic “Constant Comment“® blend and created specialty tea in America. Just as Ruth knew America was ready for a more flavorful tea, Bigelow Tea believes tea lovers will embrace the steep by Bigelow tea experience!

Inspired by the popularity of the craft beer movement, steep by Bigelow teas cater to individual palate preferences. Each of the 13 teas delivers a unique flavor experience by combining such taste counterparts as sweet peachy notes with earthy dandelion, smoky and nutty oolong with delicate floral jasmine and smooth, malty teas with flowery top notes. Check out these choices:

  • Sweet Cinnamon
  • Chai
  • Lemon Ginger caffeine free Herbal Tea
  • Dandelion & Peach Rooibos & Green Pure Green Tea Green Tea with Pomegranate Pure Green Decaffeinated Tea
  • Earl Grey
  • Oolong & Jasmine Green Tea
  • English Breakfast Certified Fair Trade Tea
  • Mint caffeine free Herbal Tea
  • Rooibos caffeine free Hibiscus Herbal Tea
  • Chamomile Citrus caffeine free Herbal Tea

Look for these enticing new teas in stores near you, on the steep by Bigelow website (http://www.steepbybigelow.com) or Amazon.com. And be sure to share your thoughts in the comments!

Bigelow Tea Goes The Extra Mile With Packaging Details

bigelow tea red raspberry herbal tea

It’s said that quality is in the details, and Bigelow Tea is a true believer! As you may have noticed, Bigelow Tea boxes brim with small touches that reflect this third-generation family-owned tea company’s passion for tea and joy in bringing it to consumers for 70 years. So it was a thrill to read a third-party review in Converter News that highlights “eight things to like about Bigelow Tea cartons.”

Each feature cited in the article is by careful design and came about as part of a refresh of the packaging in 2013, in anticipation of Bigelow Tea’s 70th anniversary in 2015. The goal was to showcase the company’s long and flavorful history with vivid colors and engaging stories, while also enhancing ease of use as well as showcasing the pride Bigelow employees feel when they bring you a great cup of tea. Of course, as noted in the company’s response to a question from @RateTea on Twitter, you’ll find no change to the delicious, high-quality tea protected in foil-wrapped pouches inside each box of Bigelow Tea!

Here are eight design elements that have made the new packaging a winner with consumers and industry insiders alike:
bigelow tea packaging

  1. The UPC barcode on the bottom of the box – Each one is in a distinctive shape to reflect the tea variety inside.
  1. Personalization – On the bottom of every box it is noted who packaged the tea, using the worker’s first name and last initial.
  1. Best enjoyed by …” – This appears instead of the standard “use by” date.
  1. Sustainable packaging statement – Included is a gold heart that mimics the gold in the company logo, as well as encouragement to “do your part” to recycle.
  1. Caff-O-Meter – Lets you know how much caffeine is in your tea. You’ll also find helpful brewing tips.bigelow tea raspberry tea
  1. Unlock the freshness – A gold key points to the nifty “tuck tab” closure.
  1. Company history printed on the top – One of nine different stories from Bigelow Tea history is featured on every box of tea.
  1. Color scheme – “As satisfying as a fresh-brewed cup o’ tea,” according to Converter News!

Enjoy these enticing visual elements as you sip and savor your next cup of Bigelow