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Bigelow Tea Reports On Trends Behind Tea’s Growing Popularity

bigelow tea steep mug

 

 

According to a report by the Tea Association of the U.S. (a study we recently shared that talked about the growth of the tea industry), food and beverage trends indicate that consumers are increasingly demanding healthier options. As a result, they have been choosing tea as a better-for-you alternative to other beverages.

Since 1945, Bigelow Tea, a third generation family run business, has been creating teas made with the highest quality natural ingredients, sourcing teas grown high in the mountains and herbs from the world’s finest gardens, choices that have kept us ahead of bigelow tea steep decaf green teathe trends over the years!

Additionally, the tea report indicates that while consumers want to find simple ways to incorporate healthier food and drinks into their daily lives, they also want products that offer exciting new flavors along with the convenience. Bigelow Tea has continued to meet consumers’ desires by providing them with an expanding variety of teas from the original “Constant Comment” ® tea to over 130 flavors of specialty teas including our new line of 13 organic non-gmo teas, steep by Bigelow.

Tea fits perfectly with the trends in consumer’s food and beverage preferences. It is no wonder why more people are drinking tea and why the U.S. Tea Association expects tea to grow in popularity for a long time to come.

Tea Study: Bigelow Tea Learns That Last Year’s Tea Market Review Shows Industry Growth

bigelow tea variety

For 70-plus years the Bigelow Tea family has kept their eye on all tea-related news and today is no different!  2015 was a wonderful year for the U.S. tea industry as seen below where we share the findings from a ‘State of the U.S. Tea Industry 2015 Market Review  by the U.S. Tea Association:

  • More people are drinking tea! This growth extends to all ages – from Millennials to Baby Boomers – who are filling up their tea cups.
  • Specialty teas are growing in popularity with an 8-10 percent rise in sales last year. And who’s especially savoring these flavors? Millennials! They seek teas with unique flavors as well as blends that ethnically or culturally reflect their family’s origin. Our new line steep by Bigelow in addition to 130 Bigelow tea flavors would definitely appeal to these tea drinkers.  Check out Instagrammer jlep76’s selections.
  • In the global market, the United States is now the third largest tea importer, behind Russia and Pakistan. Plus we’re the only Western country to grow in both importing and consuming our favorite drink!

Happy tea drinking!